How-To Create an Amazing Brand Name by Frank Spohr

December 20, 2018 – Why is picking a strong, memorable brand name so important?

Picking your brand name is the first step in establishing your company’s reputation.  It helps show people what to expect from you.  A good reputation means people will naturally want to connect with you and do business with you without having to put as much thought into the decision making process.  That’s not to say that if you do bad work you can cover it up.  With social media and Internet reviews, people are able to quickly figure out if you are who you say you are.  Seth Godin smartly stated, “It’s logical, then, to care about how your reputation is formed. But it’s dangerous, I think, to decide that it’s worth spending a lot of time gaming the system, to consistently work hard to make your reputation better than you actually are.”  If you build up a reputation that is too good to be true, you’ll ultimately let people down and your reputation will self-correct to its proper negative level.  Read the full article here.