As a small business owner with little money for marketing, getting PR is the next best thing (ok, as long as it is GOOD PR)! My downfall is creating press releases though. I struggle with discovering what is interesting and creating a story worth telling. Then I found out about PITCHRATE.com. It is a site that connects journalist with experts. I monitor the site for requests that fit my expertise and make the pitch. I was skepitcal at first, but I just received an email for WE Magazine for Women that they used my interview!
The interview is at http://wemagazineforwomen.com/this-business-woman-helps-clients-solve-everyday-technology-challenges/.
I then used ping.fm to update all of my social networking status' (one update and boom, they are done) to share the news!
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